The Write Way

Archive for December, 2009

• http://www.justanswer.com/law
• http://www.lawguru.com
• http://www.lawrunner.com
• http://www.lawinfo.com
• http://www.findlaw.com
• http://www.lawforum.net
• http://www.seniorlaw.com
• http://www.alllaw.com
• http://www.romingerlegal.com/ – Legal Research
• http://www.icle.org – Institute for Continuing Legal Legal Education Online
• http://www.library.law.ua.edu/pubs/selfhelp.htm – Bounds Law Library, University of Alabama
• http://www.ilrg.com – Internet Legal Resource Guide
• http://www.sldn.org/templates/index.html – Service Members Legal Defense Fund
• http://www.ll.georgetown.edu – Gerogetown University Law Library Online
• http://www.law.com
• http://www.law.cornell.edu – Cornell University’s Law School, Legal Information Institute Online
• http://www.law.indiana.edu/lawlibrary/index.shtml – Indiana University Maurer School of Law Online
• http://www.kautzlaw.com/links1.htm – Directory of State Laws
• http://www.courts.state.co.us/Index.cfm – Colorado Judicial Branch
• http://198.187.128.12/colorado/lpext.dll?f=templates&fn=fs-main.htm&2.0 – Colorado Statutes
• http://www.cobar.org – Colorado Bar Association
• http://www.cdphe.state.co.us/cp/ – Colorado Consumer Protection
• http://www.colorado.gov/cs/Satellite/CO-Portal/CXP/1241527086535 – Colorado Communities Guide
• http://www.abanet.org/legalservices/lris/directory/ – American Bar Association Lawyer Referrals
• http://www.aclu.org/affiliates – The American Civil Liberties Union
• http://www.nlg.org – National Lawyers Guild
• http://www.nolo.com – Nolo Press (Self-Help Guides)
• http://thomas.loc.gov – Complete Text of bills before congress
• http://www.gahtan.com/cdnlaw/ – Canadian Legal Resources
• http://lawcrawler.findlaw.com/ – Search cases and codes both for both State & Federal
• http://w2.eff.org//Censorship/Freedom_of_religion/ – EFF “Freedom of Religion” Archive
• http://www.divorcenet.com/ – Database on divorce information
• http://www.pace411.com/ – Child Custody Information Database
• http://www.aacap.org/ – American Academy of Child and Adolescent Psychiatry

Well, that time of the year is upon us once again. People from all walks of life start to band together in pursuit of one common goal, to get their favorite candidate elected come November. Yes, election season is just about to arrive, meaning that we can now start flooding our candidates with enough wads of money to ensure that their campaign will stay afloat all the way up to the day we vote in these midterm elections. One of the most important aspects of any respectable campaign is the need to raise enough money to pay for advertisements, mudslinging jabs at an opponent, and all of the supplies and wages that are ultimately necessary to keep any campaign running at full steam. A lack of funding can easily mean that a candidate who should have otherwise easily swept the votes at the poles could end up simply treading water in a feeble attempt to save his political life.

No campaign can run without the need for fundraising. The act of raising funds for your favorite candidate is totally necessary even if the that candidate has an amazing track record, supports all kinds of initiatives that the average person is rooting for, and has enough charisma to be able to put a smile on even the most aggressive opponents. Unfortunately, most of the highly qualified candidates who should have won find themselves coming in last place in a two man race simply because not enough time was devoted to fundraising efforts. Without the money which acts as the lifeblood for any successful political campaign, a candidate will never be able to take any office in this country. No how, no way.

So, if you are highly supportive of a candidate and you want to help him or her win this coming election, what can you do to help? Without a doubt, a fundraising event is the best way to go about helping your favorite candidate. Since money is involved, you will have no problem getting the potential political winner to come to your fundraising event, so you already have the keynote speaker all lined up. All you really have to do is figure out what type of fundraising event you want to host and how much you should charge your attendees. While there are many different choices for a great fundraising event, many people simply choose to host a fundraising dinner because they are an excellent way for attendees to meet the politician and socialize amongst themselves. A successful fundraising dinner should have a wide selection of meals and a price tag per person that is not astronomically high considering the location and the event. Even though people will show up no matter how much the dinner at your fundraising event costs, it may be a better idea to have a lower priced meal and encourage that all of those in attendance contribute a bit of extra money on the side.

About the Author
Now there is a gallery of powerful information yours for the taking. Get a headstart on achieving your goals. Click here: Fundraising Tips

Article source:
How To Prepare For A Fundraising Event

The goal of persuasive copywriting is to entice people into trying, buying or supporting whatever it is that you’re selling – whether it’s a service, product or idea.

Sounds pretty simple. After all, “please” should help you out significantly, right? Well, that might work as you try to get your grandmother to buy a PTA membership or raffle ticket, but it’s not a very powerful tool in copywriting. There are, however, some tried and true methods that will get you much more attention.

One of the easiest tools of persuasive copywriting is the success story. People love stories. All you have to have is a real person who used your product successfully. It doesn’t have to be an “I read your book and made a million” story. It just has to be the true story of someone who was positively impacted by the product. But what if this is a brand new product or service and you’re still looking for your first sale? The answer may be in your hands – literally.

If you’ve developed a product (service, etc) from conception, your own reasons for doing so may be the best success story imaginable. Tell how and why the idea came to you. The “necessity as the mother of all invention” angle is a perfectly acceptable success story.

There are some other important things to keep in mind as you use persuasive copywriting for your product. Techniques that absolutely work, range from pointing out flaws (to make the reader believe totally in your honesty) to reminding the reader that there’s tangible benefits associated with this purchase.

Have you ever given in to an impulse purchase? Most of us will admit that we’ve purchased something just because “it was there.” The aisles at checkout stands are perfect examples. You’re standing there (sometimes with impatient kids), and you have nothing to do but look at the candy, magazines, lighters, air fresheners and a myriad of other products. Suddenly, it occurs to you that you are likely out of hand soap, so you purchase a small designer bottle at twice the price you’d have paid on the soap aisle. But it’s convenient and you suddenly realize that you seriously need or want this product.

Use that same tactic in your persuasive copywriting. Urge the reader to select your product, and to make that selection immediately. Make it easy to acquire and remind the reader of the positive outcome that will follow.

You may think you don’t have the power to write persuasive copywriting. It does take some practice to write effectively, but you probably already have what’s most necessary – a belief in what you’re selling.

Stop and ask yourself what it is that makes this product worth having, this idea worth supporting, the service worth buying. Whatever the answer, that’s the basis for your persuasive copywriting. All you have to do is to translate that belief into content that will encourage an action from the reader.

About the Author
George Dodge is owner of http://www.CompellingWebCopy.com where you will discover 757 persuasive copywriting techniques guaranteed to skyrocket your sales and stuff more cash in your pocket – even if you haven’t written a thing since high school!

Article source:
Write Persuasive Copywriting Without the Word Please.

Want to increase your online sales? Make sure your offer is one they can’t pass up!

Any offer you make through your Internet copywriting needs to be worth the readers’ time. Time is valuable and there is no bigger waste of time – for you as the creator or for your reader – than a worthless offer.

A number of years ago, a newspaper advertising sales rep went to her boss, disgusted that her client would not buy the ad schedule she pitched. It turned out that the last time the client ran an ad – five years before – “I didn’t get a single result from my coupon” that he ran way back then. The coupon was for a free coffee refill… something that was already common practice at the restaurant. Honestly, who would bother?

“Go back and tell that man we’ll run his ad for free if he will live up to the offer we create,” was the ad manager’s response. From there, he proceeded to tell the young sales rep to tell the client that the coupon would read “Bring this in for $1.00 in cash.” So, she did.

The client naturally refused because he knew he would have too many takers. What he finally admitted to himself is that his advertising did not work because his offer was lousy. Keep this business owner’s woes in mind as you plan to create your own irresistible offers with your Internet copywriting.

Make the offer one that is worth the time it takes to respond. A “Free 60 day trial” is a pretty good offer for an online program. What kind of offers can your business make?

The key to getting readers to respond to your offers is to make them irresistible. Can you afford to knock several dollars off the fee for your product or service? Or maybe you can make a strong guarantee, making your product or service almost risk free. Transferring the risk from the customer to you will help remove resistance to your offer.

Whatever it is you decide to offer, honor the offer at all costs. Keep your word and potential customers will quickly fall into place as current customers spread the word.

If you have never done any Internet copywriting before, don’t worry about it. No one knows your product or service as well as you do. Because of your passion for the product or service you are selling, you know it better than even a professional copywriter. Let that passion lead your Internet copywriting as you work to create the perfect offer that your potential customers just cannot refuse!

If you need some help creating an irresistible offer for your Internet copywriting, ask yourself, “What would make me buy?” Think about your answer. Is it do-able? If so, let that be your irresistible offer.

You can always make it available for a limited time (another good way to get people to act quickly) in case you decide the offer is too good to be very profitable.

Add a sense of urgency to your offer to get people to act immediately. If they put it off, they are likely to forget about it and you end up losing the sale. Adding a sense of urgency can be done by limiting the quantity or time of the offer or both. For example, the special offer is good only for the next 100 people who order, or the offer expires in 48 hours. You can even use both to heighten the sense of urgency.

In summary, make your offer irresistible. Make it worth the effort to the customer to place the order. Transfer the risk from the customer to you and add a sense of urgency. Then be sure to live up to what you have written in you copy. If you do these thing, you’ll see your sales skyrocket!

Copyright 2005

About the Author
George Dodge is owner of http://www.CompellingWebCopy.com where you will discover 757 explosive Web copywriting techniques guaranteed to skyrocket your sales and stuff more cash in your pocket – even if you haven’t written a thing since high school!

Article source:
Internet Copywriting – Make Your Offer Irresistible