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Surfing the web always brings up a swath of different problems all based on the different settings implemented by the web designers in their signature web designs. Among these problems is a major one that has to do with the screen resolution settings of all the different visitors who may visit any given web design. When it comes to screen resolution, it doesn’t matter how perfect and beautiful the web design may be, it is very frustrating when a viewer either cannot see the images or text properly, or the viewers have to scroll to the side to see the rest of what the site has to offer. It is truly annoying when the width of the site doesn’t fit within the width of a visitor’s monitor’s screen size.

The reason for this is that many older monitors – frequently VGA monitors – have a maximum of 640×480 pixels that they will support. There area also many visitors to your website who have older video cards. This means that no matter how good their monitor and your website, they simply will not be able to handle higher resolutions. You will need to keep this in mind when you are creating a web design for a large target audience. After all, you will want the maximum number of people possible to be able to easily and clearly read and view your website.

So why is it that web designers continue to write for such large screen resolutions – such as 800×600 and 1024×768 when it means that they’ll be sending so many people away from their sites due to the inability to read them or being frustrated from having to scroll sideways all the time? Actually, there are quite a few reasons to explain this web design pattern. For one, there are likely quite a number of web designers who don’t even realize the issue that they are creating. Similarly, there are those web designers who don’t care that some people will not be able to enjoy their websites. Also, we must consider that some web masters have recognized that their target audience are typically equipped with high screen resolution capabilities, and therefore are simply catering to their desired market.

It is indeed hard to believe that there are some web designers out there who can call themselves professionals and not understand the way that the different technologies used by their viewers will be impacted by the web designs that they create. It is hard to believe that a supposed “expert” may not recognize that their web designs won’t look the same on every computer. Of course, web designers can’t always be blamed, since they often have the latest technologies to make their work more pleasant and professional. However, it is up to them to understand that the majority of the internet using world is not using state-of-the-art technologies. These web designers are only trying to put out the most impressive looking visuals for a website.

When it comes to those web designers who know that not everyone will be able to see their website properly, but they just don’t care are the most likely to lose the highest number of visitors. Any graphic larger than 600 by 620 pixels will definitely create a horizontal scroll bar for several website visitors. This is frustrating to visitors who have to scroll in order to read each line of text. Navigation also becomes a struggle because menus may become partially or entirely hidden as the rest of the content is viewed. Furthermore, if the viewer doesn’t realize that the horizontal scrollbar has appeared, they may simply assume that the site is not finished, that it has errors, or that there is nothing additional to see. If the webmaster simply doesn’t care, they’re turning away an awfully large number of people who could be potential clients, part of a potential network, or even contributors.

When the webmaster has recognized that the primary audience of the site has higher screen resolutions, it is quite natural to create a website design that caters to that resolution. While they will usually meet the standard, making certain that a viewer of 640×480 can still see the vital information on the site, the entire itself will have been optimized for their main target audience. This is an extremely professional way to function because it avoids creating problems of viewing the site no matter what the client, and it still gives the most accurate settings for the equipment used by the main visitors.

About the Author
Mark NenadicMark is the director and face behind FifteenDegrees-North, where you will find articles and resources to help with SEO, marketing and Web design.

Article source:
Web Design that is Screen Resolution Friendly

Well, that time of the year is upon us once again. People from all walks of life start to band together in pursuit of one common goal, to get their favorite candidate elected come November. Yes, election season is just about to arrive, meaning that we can now start flooding our candidates with enough wads of money to ensure that their campaign will stay afloat all the way up to the day we vote in these midterm elections. One of the most important aspects of any respectable campaign is the need to raise enough money to pay for advertisements, mudslinging jabs at an opponent, and all of the supplies and wages that are ultimately necessary to keep any campaign running at full steam. A lack of funding can easily mean that a candidate who should have otherwise easily swept the votes at the poles could end up simply treading water in a feeble attempt to save his political life.

No campaign can run without the need for fundraising. The act of raising funds for your favorite candidate is totally necessary even if the that candidate has an amazing track record, supports all kinds of initiatives that the average person is rooting for, and has enough charisma to be able to put a smile on even the most aggressive opponents. Unfortunately, most of the highly qualified candidates who should have won find themselves coming in last place in a two man race simply because not enough time was devoted to fundraising efforts. Without the money which acts as the lifeblood for any successful political campaign, a candidate will never be able to take any office in this country. No how, no way.

So, if you are highly supportive of a candidate and you want to help him or her win this coming election, what can you do to help? Without a doubt, a fundraising event is the best way to go about helping your favorite candidate. Since money is involved, you will have no problem getting the potential political winner to come to your fundraising event, so you already have the keynote speaker all lined up. All you really have to do is figure out what type of fundraising event you want to host and how much you should charge your attendees. While there are many different choices for a great fundraising event, many people simply choose to host a fundraising dinner because they are an excellent way for attendees to meet the politician and socialize amongst themselves. A successful fundraising dinner should have a wide selection of meals and a price tag per person that is not astronomically high considering the location and the event. Even though people will show up no matter how much the dinner at your fundraising event costs, it may be a better idea to have a lower priced meal and encourage that all of those in attendance contribute a bit of extra money on the side.

About the Author
Now there is a gallery of powerful information yours for the taking. Get a headstart on achieving your goals. Click here: Fundraising Tips

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How To Prepare For A Fundraising Event

The goal of persuasive copywriting is to entice people into trying, buying or supporting whatever it is that you’re selling – whether it’s a service, product or idea.

Sounds pretty simple. After all, “please” should help you out significantly, right? Well, that might work as you try to get your grandmother to buy a PTA membership or raffle ticket, but it’s not a very powerful tool in copywriting. There are, however, some tried and true methods that will get you much more attention.

One of the easiest tools of persuasive copywriting is the success story. People love stories. All you have to have is a real person who used your product successfully. It doesn’t have to be an “I read your book and made a million” story. It just has to be the true story of someone who was positively impacted by the product. But what if this is a brand new product or service and you’re still looking for your first sale? The answer may be in your hands – literally.

If you’ve developed a product (service, etc) from conception, your own reasons for doing so may be the best success story imaginable. Tell how and why the idea came to you. The “necessity as the mother of all invention” angle is a perfectly acceptable success story.

There are some other important things to keep in mind as you use persuasive copywriting for your product. Techniques that absolutely work, range from pointing out flaws (to make the reader believe totally in your honesty) to reminding the reader that there’s tangible benefits associated with this purchase.

Have you ever given in to an impulse purchase? Most of us will admit that we’ve purchased something just because “it was there.” The aisles at checkout stands are perfect examples. You’re standing there (sometimes with impatient kids), and you have nothing to do but look at the candy, magazines, lighters, air fresheners and a myriad of other products. Suddenly, it occurs to you that you are likely out of hand soap, so you purchase a small designer bottle at twice the price you’d have paid on the soap aisle. But it’s convenient and you suddenly realize that you seriously need or want this product.

Use that same tactic in your persuasive copywriting. Urge the reader to select your product, and to make that selection immediately. Make it easy to acquire and remind the reader of the positive outcome that will follow.

You may think you don’t have the power to write persuasive copywriting. It does take some practice to write effectively, but you probably already have what’s most necessary – a belief in what you’re selling.

Stop and ask yourself what it is that makes this product worth having, this idea worth supporting, the service worth buying. Whatever the answer, that’s the basis for your persuasive copywriting. All you have to do is to translate that belief into content that will encourage an action from the reader.

About the Author
George Dodge is owner of http://www.CompellingWebCopy.com where you will discover 757 persuasive copywriting techniques guaranteed to skyrocket your sales and stuff more cash in your pocket – even if you haven’t written a thing since high school!

Article source:
Write Persuasive Copywriting Without the Word Please.

Want to increase your online sales? Make sure your offer is one they can’t pass up!

Any offer you make through your Internet copywriting needs to be worth the readers’ time. Time is valuable and there is no bigger waste of time – for you as the creator or for your reader – than a worthless offer.

A number of years ago, a newspaper advertising sales rep went to her boss, disgusted that her client would not buy the ad schedule she pitched. It turned out that the last time the client ran an ad – five years before – “I didn’t get a single result from my coupon” that he ran way back then. The coupon was for a free coffee refill… something that was already common practice at the restaurant. Honestly, who would bother?

“Go back and tell that man we’ll run his ad for free if he will live up to the offer we create,” was the ad manager’s response. From there, he proceeded to tell the young sales rep to tell the client that the coupon would read “Bring this in for $1.00 in cash.” So, she did.

The client naturally refused because he knew he would have too many takers. What he finally admitted to himself is that his advertising did not work because his offer was lousy. Keep this business owner’s woes in mind as you plan to create your own irresistible offers with your Internet copywriting.

Make the offer one that is worth the time it takes to respond. A “Free 60 day trial” is a pretty good offer for an online program. What kind of offers can your business make?

The key to getting readers to respond to your offers is to make them irresistible. Can you afford to knock several dollars off the fee for your product or service? Or maybe you can make a strong guarantee, making your product or service almost risk free. Transferring the risk from the customer to you will help remove resistance to your offer.

Whatever it is you decide to offer, honor the offer at all costs. Keep your word and potential customers will quickly fall into place as current customers spread the word.

If you have never done any Internet copywriting before, don’t worry about it. No one knows your product or service as well as you do. Because of your passion for the product or service you are selling, you know it better than even a professional copywriter. Let that passion lead your Internet copywriting as you work to create the perfect offer that your potential customers just cannot refuse!

If you need some help creating an irresistible offer for your Internet copywriting, ask yourself, “What would make me buy?” Think about your answer. Is it do-able? If so, let that be your irresistible offer.

You can always make it available for a limited time (another good way to get people to act quickly) in case you decide the offer is too good to be very profitable.

Add a sense of urgency to your offer to get people to act immediately. If they put it off, they are likely to forget about it and you end up losing the sale. Adding a sense of urgency can be done by limiting the quantity or time of the offer or both. For example, the special offer is good only for the next 100 people who order, or the offer expires in 48 hours. You can even use both to heighten the sense of urgency.

In summary, make your offer irresistible. Make it worth the effort to the customer to place the order. Transfer the risk from the customer to you and add a sense of urgency. Then be sure to live up to what you have written in you copy. If you do these thing, you’ll see your sales skyrocket!

Copyright 2005

About the Author
George Dodge is owner of http://www.CompellingWebCopy.com where you will discover 757 explosive Web copywriting techniques guaranteed to skyrocket your sales and stuff more cash in your pocket – even if you haven’t written a thing since high school!

Article source:
Internet Copywriting – Make Your Offer Irresistible