“The Gospel of John in the Bible, speaking of the creation of the universe, says, ‘In the beginning there was the word, and the word was with God, and the word is God.’ Through the word you express your creative power. It is through the word that you manifest everything. Regardless of what language you speak, your intent manifests through the word. What you dream, what you feel, and what you really are, will be manifested through the word.” -Don Miguel Ruiz, The Four Agreements
The Word.
The power of the word, whether written or spoken, can’t be underestimated, as the above quote articulates well.
In political consulting, we can speak to potential voters using powerful metaphors or strike their souls with resonant imagery through the right
Put it on paper.
words. A carefully thought out slogan or logo can communicate to a potential voter the messaging a candidate wants you to associate with him or her. Done poorly, and it can devastate the best laid plans.
In public relations, the word is used to relay ideas and thoughts differently; and certainly, copywriting related, but very unique in and of itself.
To each mode of communication, a very idiosyncratic approach should be ascribed, yet each one equally respected and valued. To know the differences, varied approaches, nuanced mind-sets inherent in each, and put that in motion…that’s the joy.
Writing is an ever-evolving art form that I love. Let me unleash that passion and love on behalf of your business interests.
